Proud of their roots, the people here carry within them the soul of a vast land, both welcoming and untamed. Their melodic accent, genuine warmth, and deep regional pride are the true markers of a living heritage.
Here, every encounter is an invitation to discover the richness of a place where hospitality isn’t performed : it’s lived. The Saguenay and Lac-Saint-Jean locals are the region’s greatest ambassadors: they tell stories, share experiences, and make you want to stay.
Vincent Lavoie, the entrepreneur of the Saint-Crème
Vincent Lavoie, a young entrepreneur from Alma, transformed the Sainte-Marie church of Isle Maligne into an ice cream parlor, Le Saint-Crème, a restaurant and hotel in 2021, boldly breathing new life into this heritage site
Brian Scullion: an artist’s soul devoted to his garden
Brian Scullion, artist and landscape designer, fulfilled his childhood dream by creating the Jardin Scullion : a 40-hectare site now recognized as one of the most beautiful gardens in Quebec.
Gilles Granal, carrying the call of nature as his legacy
Originally from Provence, Gilles Granal founded Aventuraid in the Saguenay–Lac-Saint-Jean region : a unique site that blends ecotourism, nature immersion, and wolf packs, reflecting his deep passion for the wild.
Valeria Landivar, the spirit of sharing in the heart of Saguenay.
A Bolivian visionary based in Québec since 2008, Valeria Landivar blends digital communication with hospitality. As a speaker and entrepreneur, she embodies creativity, generosity, and passion while leading Auberge des 21 in Saguenay.
Aventure Rose-des-Vents : the boldness of the Limoges sisters
Kim and Maude Limoges have transformed the presbytery of Sainte-Rose-du-Nord into the Auberge Aventure Rose-des-Vents , blending culture, adventure, and sustainable tourism. Their project stands as a symbol of boldness, community spirit, and regional entrepreneurial passion.
Thomas Meloche : master sculptor and ephemeral visionary
Thomas Meloche, a multidisciplinary sculptor and founder of Sculpteurs Élément-Terre, excels in ice, wood, and sand. As head chef of Bifröst 2025 and founder of the symposium de sculpture à la tronçonneuse, he shares his expertise and creates remarkable ephemeral works.
Agathe Bouchard, the bold entrepreneur behind L’Exode Café
Agathe Bouchard, founder of L’Exode Café in Alma, is innovating to create a welcoming space for connection, work, and community, combining warm hospitality, healthy products, and a unique experience for every guest.
Étienne Trottier : A devoted chef and advocate for regional gastronomy.
Étienne Trottier, head chef at O’Batillage at Auberge des Battures since 2022, is a passionate and creative culinary artist who highlights local and seasonal products while actively contributing to the region’s agri-food development.
Valéry Larouche, a passionate and visionary creator
Valéry Larouche, an Ilnu from Mashteuiatsh and a proud Québécoise, founded Mikuniss Collection to celebrate and promote Indigenous culture. Passionate and trained in fashion design, she creates unique, eco-responsible, and innovative pieces.
