The Saguenay–Lac-Saint-Jean region is full of varied touristic activities that allow you to take full advantage of the blueberry country. The people of Saguenay and Lac-Saint-Jean are fortunate to live in such a diversified territory where there is no shortage of attractions. Just a few steps from home, you can find a change of scenery and excess or simply a soothing place to relax after a busy day. It is without embarrassment and with great pride that we welcome this feeling of belonging to the region by expressing ourselves: J'ai Ma Région Acoeur!

Why this phrase? Because we have a sense of belonging and passion for our region. We make sure that we advise and welcome visitors appropriately by relying on reliable tourist informations.

A unique regional signature that can be adapted to various levels, from tourism businesses to local residents. Read on to find out more and become a certified regional ambassador.

What is the Ma Région Acoeur initiative?

Ma Région Acœur is an initiative launched to invite people to (re)discover their region. A true solidarity movement for the Saguenay-Lac-Saint-Jean tourism industry, travellers everywhere will see and feel a sense of belonging to the region wherever they go. Ma Région Acœur is above all a legendary welcome, an involved local population and a real tour de force to show its love of Saguenay-Lac-Saint-Jean. Discover our exhilarating tourism offer and notice the Acoeur seal proudly affixed to tourist businesses. To take your region to heart is to give yourself permission to rediscover, for a moment, a weekend or a long stay, all that your corner of the world has to offer.

The 10 commandments of the regional ambassador who has his Region Acoeur!

Social Medias

I follow and subscribe to Saguenay–Lac-Saint-Jean social medias to keep up to date with the latest news. 

Don't forget to tag #saglac in your posts so we don't miss any of your escapades!

Facebook  Instagram


2. Discoveries

I discover new experiences in the region and share them with others.

Take the opportunity to broaden your horizons, as the region boasts over 1,000 tourist attractions!

What's new in SagLac

3. Informations

I make sure I have the right information and tools to optimize my experience.

It's free and easy to get. You can do it online or pick it up at your nearest tourist information office.

Maps and Brochures

4. Local products

I taste and serve local products.

I get to meet the artisans and make delicious local discoveries!

Gourmet tourism and agrotourism

5. Photos

I share my photos with #saglac.

Sunsets on the lake, kayaking on the fjord... any reason to share a snapshot of home.

6. Getaways

I make getaways along the Route du Fjord and around the lake.

And why not stay overnight in one of the many hotels, B&Bs or inns in the area.

Classic accomodations

7. History

I know my regional history, its riches and its traditions.

Museums and economuseums allow us to learn more and more about the region's history. History, discoveries and surprises are all there for the taking.

Culture and living history

8. Music


I listen to local artist.

I take advantage of the various festivals to discover hidden talent. If you don't know where to start, check out this playlist!

9. Expressions

I speak proudly of my region, of what it has to offer and with its expressions.

We have our own little dictionnaries of expressions over here... là là! We'll let you discover them during your stay.

10. Regional courses

Sign up for Acoeur training courses!

Free and online, they allow me to discover and rediscover my region. In this way, I certify myself and become a proud ambassador.


Tourisme Acoeur training course

The Tourisme Acoeur training course isn't just for employees of tourism businesses. It's also for anyone who wants to offer a warm welcome to their guests, or who simply wants to share their love of the region.

It's a free 2-hour course that you can take at your own pace, 100% online!

Through the various modules, you'll learn more about the region in general, its tourism offering and not forgetting its must-sees.

*Available only in French

Register now for the course

Acoeur training course - Bike

The Acoeur - Bike training course is the summer course from Tourisme Saguenay-Lac-Saint-Jean.

It is part of a training series dedicated to the region's flagship tourist experiences. The Acoeur Vélo training course will help you discover the region's attractions and the various activities surrounding cycling.

Participants must successfully complete the major themes surrounding the preparation of a safe expedition. They will discover the cycling experience through three themes: 

- The practice of cycling
- The cycling offer in the region
- Various services offered.

*Available only in French

Register now for the course

Acoeur traning course - Snowmobile

Acoeur training course - Snowmobile is a winter training program offered by Tourisme Saguenay-Lac-Saint-Jean.

This course training series dedicated to the region's flagship tourism experiences. The Acoeur Motoneige training program will introduce you to the best practices, activities and services surrounding snowmobiling in the region.

The participant must successfully complete the major themes surrounding the preparation of a safe ride. They will discover the snowmobiling experience through three themes:

- Federated trails, access rights and main routes
- The rules of off-trail snowmobiling
- The various services available to snowmobilers.

*Available only in French

Inscrivez-vous dès maintenant

Get inspired before setting out to explore the region

The Saguenay–Lac-Saint-Jean region is full of varied tourist activities that allow you to fully enjoy the land of blueberries. This summer, discover the region by tasting it, driving along its roads, enjoying the smell of the forest and the salty air of the fjord, touching the fine sand of the lake beaches, listening to the music of its talented artists and, above all, admiring it.

Itineraries in Saguenay–Lac-Saint-Jean

Watch the Saguenay–Lac-Saint-Jean in videos

Live the SagLac experiences on video and escape into their poetic texts and inspiring images. Discover the warm welcome of the locals and catch a glimpse of the immensity of our landscapes. Be warned: landscapes are always more impressive when seen in real life. Don't say you weren't warned!

See the Saguenay–Lac-Saint-Jean in photos

The panoramas of the Saguenay–Lac-Saint-Jean region are just as breathtaking, whether you're at the top of a mountain, on a beach on Lac Saint-Jean or navigating the Saguenay Fjord. To inspire you, to make you dream and, above all, to make you want to see more, here's a selection of majestic images.

Discovering the regional distinctive experiences